Not as many of you may have thought, this post is not cheering Qatar because of their recent mediation to end the Lebanese-Lebanese slaughtering simply because I have stopped caring about that `fucked-up` country after I watched this gory footage of Lebanese killing Lebanese, again, based on their affiliations. So my dear Lebanese population....Go to hell!
Or in Arabic "تنباعو بالعزا...سواءا كنتو سنة..شيعة..مسيحية...دروز...او حتى بشر"
Or in Arabic "تنباعو بالعزا...سواءا كنتو سنة..شيعة..مسيحية...دروز...او حتى بشر"
I`ve been meaning to post about Qatar for some time but never really got the chance, so I decided to spend my break doing so.
Despite my irrational racism against people of the Gulf region, I cannot help it not to admire, support and applaud the tremendous effort some of them are spending on a global marketing campaign to promote and sell `Arabs` in a better and polished way.
UAE and Qatar in specific have chosen a different path, a very smart one I have to admit, sports. Their campaigns have been basically attracting word-class sports activities so their names as Arabs in general and people of the Gulf in specific will be associated in the mind of the public to things other than camels and bare-footed ugly looking people. Golf, Tennis, horse racing and formula 1 are sports perceived as being on a higher class than say, soccer or basketball. They are more associated with wealth and prestige.
I read in a Canadian Business magazine few weeks ago an article about this issue and they spoke to some Qatari marketing manager who was leading the campaign. He said, when asked if those events are paying off, revenue wise, that their spending exceeds their revenues but that`s not what they are after. People around the world will hear about the Gulf States in a positive context about a topic they love, sports.
Qatar has decided to go further and has bid on hosting one of the world`s most important sport`s event, the Olympic games for the year 2016. They are competing with countries like the USA and Japan to name a few.
I do hope they win and host the Olympic Games. It would be the first Arab state to do so, probably the last during my life time.
Good luck Qatar and from the bottom of my heart....GO DOHA!
Good luck Qatar and from the bottom of my heart....GO DOHA!
